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The heart of the West Texas is where history, art and adventure come to life. Whether you choose to explore the trails in Lubbock's backyard, savor the taste of the Texas High Plains and craft brews, or immerse yourself in local talent at the First Friday Art Trail, Lubbock offers exciting experiences for all walks of life. From local artists and entertainers to first-class dining and an evolving culture - this is Lubbock, Texas.
The Texas High Plains AVA is the leading producer of wine grapes in the Lone Star State with 90% of Texas wine grapes grown across the region. Lubbock is also home to a plethora of local breweries, including the No. 1 Brewpub in the Nation, making the Hub City a master of its craft. With an average of 265 days of sunshine per year, raise your glass of award-winning wine, local craft beer or the famous Chilton to the “Hub City” at one of our picturesque patios downtown.
Lubbock’s selection of local cuisine is as extensive as it is rich. From delectable dishes featuring West Texas ingredients to perfectly seared cuts of beef to fresh seafood flown in daily, Lubbock has a menu to satisfy all palates. As chefs across the city put an 806 twist on traditional cuisine, locals and visitors alike experience the culture of the South Plains with every bite.
As the first cultural arts district in the state of Texas, Lubbock celebrates its artistic roots on stage, on display and on record. Lubbock is home to both world-renowned pieces and local art. Marvel in the city’s talent as you peruse state-of-the-art galleries or with hands-on activities at the Helen DeVitt Jones printmaking studio and LHUCA Clay Studio.
While in downtown, learn more about the iconic rock ‘n’ roll legend, Buddy Holly, and celebrate his legacy at Lubbock’s newest premier performing arts venue, The Buddy Holly Hall of Performing Arts and Sciences.
Travel back in time to witness first-hand the history of agriculture and ranching innovation on the Llano Estacado. As you walk through the 19-acre historical park at the National Ranching Heritage Center you'll find the charm and grandeur of the Wild West is alive in Lubbock, Texas.
However you choose to visit Lubbock, we hope you’ll share your Hub City adventures with us using #LiveLoveLubbock!
The Lubbock Preston Smith International Airport offers direct flights to Dallas, Houston, and Austin within just one hour.
Austin, Dallas, Denver, Houston,
Las Vegas, Phoenix
American Airlines, Southwest Airlines,
Uber, Lyft, Along with major car rental companies including Enterprise, Hertz and Avis
With five major highways surrounding the metro-area, the Hub City is well-equipped to get you here as soon as we can. Nearly five hours from Dallas, Albuquerque and Oklahoma City, Lubbock is in the middle of everywhere. Take the scenic route and plan your next road trip to West Texas today!
While Lubbock is often noted as the hub of West Texas, the Hub City also entertains with its thriving Cultural District, regional wine industry and a live music lineup.
Take a look at the must-see attractions featured in the next four slides.
In the heart of Lubbock's downtown, culture comes to life through local artisans showcased at Charles Adams Gallery, LHUCA, Two Docs Brewing Co., The Buddy Holly Hall of Performing Arts & Sciences.
In this creative space, locals celebrate a love for the arts with First Friday Art Trail, art classes and a glass of cold, craft beer.
As the cornerstone for downtown revitalization, The Buddy Holly Hall of Performing Arts and Sciences is a world-class performing arts venue located in the cultural hub of downtown Lubbock. Crafted by a skilled team of renowned architects, The Buddy Holly Hall features:
In the Depot Entertainment District, Lubbock plays along with its musical heritage dating back to our favorite son, Buddy Holly.
The Hub City is known for producing talent on the stage with musicians spanning the spectrum of tunes from country to jazz.
Locals listen to live music every night of the week at venues like the Cactus Theater and The Blue Light Live!
Home to local, award-winning wineries and breweries, Lubbock is a master of its craft. Check out the complete list below:
Travel back in time with tours of over 50 ranching structures at the National Ranching Heritage Center along with exhibits of agricultural equipment at the FiberMax Center for Discovery and the evolution of windmill technology at the American Windmill Museum, which boasts the largest collection of windmills in the world!
First Friday Art Trail
Lubbock Moonlight Musicals
McPherson Patio Nights
Lubbock Downtown Farmers Market
Buddy Holly's Birthday Bash
Flatland Film Festival
Lubbock Artist Studio Tour
National Cowboy Symposium & Celebration
South Plains Fair
Lubbock Mayor's Marathon
Lubbock Arts Festival
Texas Wine, Hops & Shops Wine & Beer Festival
Ballet Lubbock's Spring Ballet
Cactus Family Christmas
Candlelight at the Ranch
Carol of Lights
The Nutcracker Ballet
Wine & Chocolate Fantasia
4th on Broadway
Summer Showcase at the Buddy Holly Center
Landmark After Dark
Salsa & Sangria Festival
Wine & Clay Festival
Afternoon - Arrive In Lubbock
4:30 – 6:30 p.m. Tour & Tasting at Mcpherson Cellars
The McPherson family have been pioneers in the grape growing and winemaking industry for over 40 years. Owner and Winemaker Kim McPherson has beautifully restored the historic Coca-Cola Bottling Plant, located in Lubbock’s Depot Entertainment District, into a world-class winery, winning over 600 awards in state, national and international competitions. Experience the urban winery’s tasting room, outdoor courtyard and spacious event center.
6:45 p.m. Dinner at La Diosa
Located in the heart of downtown Lubbock, you’ll find an assortment of international tapas, renowned sangria and an eclectic atmosphere at La Diosa Cellars. Unique cuisine at this Spanish-style restaurant and winery includes classic Gazpacho, imported cheeses and the owner’s travel-inspired specialties.
8:30 – 9:45 a.m. Breakfast at Cast Iron Grill | 620 19th St. | 806.771.7690
Serving delicious, home-cooked meals and delectable pies, this lively restaurant is on the edge of the Depot Entertainment District in downtown Lubbock.
9:30 a.m. Texas Tech University Public Art Tour | 806.742.2116
Named one of the top 10 university public art collections in the U.S. by Public Art Review, the Texas Tech Public Art Collection seeks to enrich the cultural and intellectual life of its campuses by building and maintaining a unique collection of public art created by some of the leading artists of our time. To date, the university is home to more than 100 sculptures and counting.
11:45 a.m. - 12:45 p.m. Lunch at Evie Mae’s Pit Barbecue | 217 Highway 62, Wolfforth, Texas | 806.782.2281
A local favorite, Evie Mae’s is ranked no. 9 best BBQ in the Lone Star State. Here you’ll discover melt-in-your-mouth brisket, green chile sausage, homemade sides and an assortment of gluten-free desserts.
1 – 2:45 p.m. Tour of National Ranching Heritage Center (NRHC) | 3121 4th St. | 806.742.0498
Dedicated to preserving and interpreting the history of ranching, guests can peruse the museum with seven exhibit galleries as well as a 19-acre historical park. Authentic, restored ranching structures, dating from 1780 to 1950 tell the story of how early ranchers and their families adapted to a harsh environment. Annual events include Candlelight at the Ranch, an event hosted in December to recreate a frontier Christmas. The NRHC is free to the public and offers programs and exhibits for all ages.
3 – 4:45 p.m. Tour & tasting at Llano Estacado Winery | 3426 FM1585 | 806.745.2258
Located just outside of Lubbock's city limits, Llano Estacado Winery is not only Texas’ second oldest winery, but its wines have been enjoyed by both George W. Bush and Queen Elizabeth. Many of their world-class grapes are grown within a 100-mile radius of Lubbock, and the facility produces an impressive 1.7 million bottles of wine each year. Enjoy a glass in the new tasting room or reserve a private tour and let Llano’s winemakers take you through each step of the winemaking process.
5:30 p.m. Dinner at The West Table Kitchen and Bar | 1204 Broadway | 806.993.9378
This upscale restaurant and full bar offers a unique style of food and beverage to its patrons. Be sure to check out their website for their seasonally evolving menu!
Return to Cotton Court Hotel to enjoy live music in the courtyard
10:45 a.m. - 12:30 p.m. Brunch and Tasting at The Brewery LBK
Located in the historic Pioneer Building, The Brewery LBK was recently named the no. 1 brewpub in the U.S. by USA Today. Kick start your day downtown with a cold glass of craft beer and a plate of chilaquiles.
12:45 - 1:45 p.m.Tour of FiberMax Center for Discovery | 1121 Canyon Drive | 806.744.3786
The FiberMax Center for Discovery features interactive exhibits and historical displays dating back to the pioneering years of agriculture. Unique exhibits include 71 pedal tractors, 700 collectible toy tractors, a 1920s replica Blacksmith shop, an exhibit on the history of cotton ginning and a new addition with meeting facilities and interactive displays.
2:00 p.m. American Windmill Museum Tour | 1701 Canyon Drive | 806.747.8734
Home to more than 170 rare and fully restored windmills spread out on 28 acres of rolling hills, the American Windmill Museum is known as the largest windmill museum in the world. Visitors are sure to leave with a deeper understanding and appreciation of the American-style, water-pumping windmills that shaped much of the country’s technology efforts. In 2016, the center opened the Wind Energy Experience building featuring a G-scale train exhibit mirroring the South Plains, windmills, dozens of miniature houses and an impressive collection of grist stones from the mid-19th and early-20th centuries
3:30 - 5 p.m. Tour & Tasting English Newsom Cellars | 408 E Woodrow Rd | 806.863.2704
The picturesque grounds here are some of the most prestigious in Texas, and rival wineries in California, France and Italy. The winery is owned by Tommy English and Steve Newsom. All of their wines are made exclusively with the Newsom Vineyards grapes, making one of a handful of wineries in the country that have full control of their product from how its grown in the vineyard to how it’s produced and bottled. Here, guests are offered a true vine to glass experience.
5:30 - 6 p.m. Explore Wild Lark Books
Not only is Wild Lark a charming bookstore on Lubbock’s main street, but it is also a publishing company with a one-of-a-kind business model. Escape to the world a fantasy in the charming Scottish-inspired book store on the corner of Broadway in Lubbock's downtown.
6 p.m. - 9 p.m. Dinner at The Nicolett
In late 2019, local native Finn Walter made his way back to the LBK to open his own restaurant, The Nicolett. Named after a historic hotel in downtown, this restaurant pays tribute to its history in more ways than one. In fact, Chef Finn acquired the property from a former landscape architect who lived and worked in the space. Today, you will find the original kitchen sink still in its rightful place behind the bar. As you make your way around the building, a gorgeous greenhouse becomes the focal point of the evening; that is until you taste the food. A structure she once used to grow succulents is now a romantic dining spot draped with greenery and twinkle lights that is available for reservations. One bite into Chef Finn’s food will leave you speechless. A James Beard Award Semi-Finalist for Best Chef: Texas, Finn uses local Texas High Plains ingredients – some of which are located right outside the kitchen door – and cooks his dishes to perfection using techniques he learned during his time training in restaurants around the world.
Return to Cotton Court Hotel to enjoy live music in the courtyard
9 - 10 a.m. Breakfast at The Lobby by Sugar Brown's Coffee | 1500 Broadway Street | 806.993.2103
The Lobby is the perfect spot for regionally roasted, hand crafted, specialty coffee drinks. Enjoy a welcoming atmosphere and try their rotating seasonal drinks and pastries - as well as the best kolaches in town!
10:15 - 10:45 a.m. Buddy Holly Center Tour | 1801 Crickets Ave. | 806.775.3560
No visit to Lubbock is complete without a stop at the Buddy Holly Center located in the historic Depot Entertainment District. The Center houses a permanent exhibit dedicated to the life and music of Buddy and showcases unique memorabilia donated by the family, friends and fans of Lubbock’s favorite son. The Center also houses the Lubbock Fine Arts Gallery.
11 a.m. Lunch at Dirk's | 1635 13th Street | 806.368.3915
Imagine a chicken strip so juicy and tender, with a crisp breading that was fried to perfection and dipped in a light, tangy sauce that offers a hint of kick in each bite. At Dirk’s, this is the highlight of the best-selling plate. In 2020, local legend and highly esteemed Chef Cameron West opened up the doors on his 13th Street diner. It is there that West pays homage to not only the evolving and revitalized “Hub City” culture found in the core of downtown but also to its rich history, in which his grandfather played a key role.
1 p.m. Depart Lubbock
We love to show off our city. We love it even more when you show it off with us.
For ideas of what to highlight in the Hub City click through the next six slides.
Talent is alive and well in Texas’ first cultural arts district. Located in the heart of Lubbock, the Cultural Arts District houses the Charles Adams Studio Project (CASP), a non-profit organization that provides exhibition space to local, national and international artists.
Through CASP, artists apply for the live/work studio program, which provides artists free housing in exchange for art projects to be displayed at the First Friday Art Trail, a monthly arts festival hosted by LHUCA (Louise Hopkins Underwood Center for the Arts). This event boasts thousands visitors who come to enjoy live music, explore art galleries and taste local food trucks.
Experience what inspires artists in the LBK.
Home to the iconic rock 'n’ roll legend, Buddy Holly, Lubbock, Texas is the ideal destination to "Rave On".
Explore the city where music was influenced forever by visiting the museum where his memory lives on and the stage where his legacy continues by attending a state-of-the-art production at the city’s newest world-class attraction, The Buddy Holly Hall of Performing Arts and Sciences.
In late 2019, local native Finn Walter made his way back to the LBK to open his own restaurant, The Nicolett. Named after a historic hotel in downtown, this restaurant pays tribute to its history in more ways than one. In fact, Chef Finn acquired the property from a former landscape architect who lived and worked in the space. Today, you will find the original kitchen sink still in its rightful place behind the bar. As you make your way around the building, a gorgeous greenhouse becomes the focal point of the evening; that is until you taste the food. A structure she once used to grow succulents is now a romantic dining spot draped with greenery and twinkle lights that is available for reservations.
One bite into Chef Finn’s food will leave you speechless. A James Beard Award Semi-Finalist for Best Chef: Texas, Finn uses local Texas High Plains ingredients – some of which are located right outside the kitchen door – and cooks his dishes to perfection using techniques he learned during his time training in restaurants around the world.
What some have called “the best dining experience of their life,” The Nicolett offers an experience like no other in West Texas and is an intimate space worthy of all praises.
The land where cotton grows and the wind blows is the leading producer of Texas wine grapes, coming in at 90% grown across the region.
With an average 265 days of sunshine per year combined with a mostly arid climate, the Texas High Plains rivals vineyards in California, Italy and France. Home to the father and pioneer of Texas wine, Doc McPherson, taste his legacy live on at the multiple award-winning
wineries throughout the city.
Near the top of Yellow House, about an hour and a half north of Lubbock's city limits, the second largest canyon in the United States awaits the adventurous at heart. With your choice of hiking, mountain biking or horseback riding trails, Palo Duro Canyon offers miles of red rock and a plethora of activities for the outdoorsy and the not-so-outdoorsy alike. This destination spot welcomes all whether you have a camper, are staying in a cabin or making it a day trip.
If you are looking to experience Lubbock’s backyard close to home, the Hub City is surrounded by outdoor attractions including Caprock Canyon, Buffalo Springs Lake and Ransom Canyon which houses the Historic Dunbar Lake. Gear up and visit the thrilling LBK today!
The eight-second buzzer rings as the clink of handcrafted spurs meet the dirt. A golden sunset blankets the vast landscapes across the South Plains as ranchers work to corral their cattle. Steam releases the tension of a beautifully crafted hat in the rough hands of the shaper. A region known for its pioneering spirit; progress looks like a devotion to the details.
While the cowboy culture remains a novelty experience to most, outside of city limits it is an intricate, time consuming, and difficult way of life to the people of West Texas. It is also simply beautiful. Here, time runs slower. Each opportunity is met by hours of preparation, instilling a humble gratitude toward our Maker.
A city with a deeply rooted agriculture heritage, visitors can experience the charm and grandeur of the wild west through the art of cowboying on display in a variety of mediums across the Hub City.
For Access to our Visitor Guide, please visit our website.