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The Lubbock Economic Development Alliance (LEDA), Market Lubbock Inc., Visit Lubbock and Lubbock Sports work to fulfill the core of its mission of creating economic stimulus to the economic of Lubbock. Each entity works in their specific way to promote Lubbock as an advantageous location that will more than fit the needs of growing businesses, meeting planners, sports planners and leisure travelers.
LEDA’s mission is to promote economic growth by creating high-quality jobs, investing in new capital improvements and improving Lubbock’s quality of life. LEDA accomplishes its mission by developing relationships with corporations and individuals across the region, state, nation and world in an effort to inform and educate them about Lubbock’s business-friendly environment and skilled, qualified workforce. | |
Market Lubbock Economic Corporation was created in 1995, with the approval of the Lubbock City Council, for the purpose of promoting, assisting and enhancing economic development in the city. The legislation under which Market Lubbock, Inc. was incorporated provides Lubbock with broader opportunities to attract new job-producing investments. | |
Visit Lubbock’s purpose is to grow the local economy by attracting and hosting meetings, conventions and conferences, as well as leisure or attraction-driven visitors. The dollars spent by visitors benefits our local citizens by reducing their tax burden. | |
Lubbock Sports is responsible for helping to attract and host sporting events and sports-related meetings that act as an economic development tool for Lubbock. The dollars spent by sports-related visitors benefits our local citizens by reducing their tax burden. |
MR. BARRY ORR2020-2021 Chairman of the Board |
mr. brett cate2021-2022 Chairman of the Board Chief Sales Officer for Tyler Technologies |
MR. chris carpenterPresident of Armstrong Plumbing - Air - Electric Armstrong Mechanical Co. Inc. |
MR. henry patelPresident & CEO of Prem Industries |
MR. James ConwrightAssistant Vice President at Vista Bank |
DR. JOHN OPPERMANVice Chancellor for Texas Tech University System |
MR. matt bumsteadPresident at Nun Ide and CEO in Residence for Lubbock Christian University |
Ms. Regina Johnston, cpaPartner at Robison, Johnston & Patton |
MR. sonny garzaSenior Vice President of Commercial Lending at City Bank |
Ms. SuzAnn Kirby, cpaFormer CEO for United Supermarkets, LLC, Retired |
Click here to view a complete list of the LEDA staff and here to view the Visit Lubbock team
LEDA/Market Lubbock, inc. Locations |
2020/21 |
TOTAL (SINCE 2004) |
AVERAGE (SINCE 2004) |
Total Locations |
13 |
230 |
13.5 |
Total Jobs |
801 |
10,605 |
623.8 |
Avg. # Jobs/Location |
61.6 |
- |
46.1 |
Total Capital Investment |
$133,248,869 |
$1,353,335,273 |
$79,607,957 |
Total Incented Annual Wages |
$0 |
$160,589,135 |
$9,446,420 |
Avg. Annual Wage of Incented Jobs |
N/A |
- |
$40,708 |
Total Annual Value Added Impact |
$77,398,107 |
$1,686,808,093 |
$99,224,005 |
Avg. Value Added Impact/Job Created |
$96,627 |
- |
$159,058 |
Avg. Value Added Impact/Location |
$5,953,701 |
- |
$7,333,948 |
Source: 2020-2021 Bonus Addup Sheet LEDA
Visit Lubbock and Lubbock Sports |
2020/21 |
TOTAL (SINCE 2004) |
AVERAGE (SINCE 2004) |
Total Conventions and Events |
393 |
6,931 |
407.7 |
Total Number of Room Nights |
219,137 |
2,328,382 |
136,963.6 |
Average Number of Room Nights/Convention or Event |
558 |
- |
335.9 |
Total Estimated Attendees |
534,970 |
6,712,455 |
394,850 |
Average Number of Attendees/Convention or Event |
1,361 |
- |
982 |
Total Economic Impact |
$91,862,230 |
$764,993,582 |
$44,999,622 |
Total Annual Value Added Impact |
$85,215,633 |
$1,609,409,986 |
$100,588,124 |
Avg. Economic Impact/Convention or Event |
$233,746.1 |
- |
$110,373 |
Avg. Economic Impact/Room Night |
$419.20 |
- |
$329 |
Avg. Economic Impact/ Attendee |
$171.71 |
- |
$113.97 |
Avg. Amount of Incentives |
$1,702 |
- |
$1,288 |
Avg. Amount of Incentives/Room Night |
$3.05 |
- |
$4.02 |
Avg. Amount of Incentives/Attendee |
$1.25 |
- |
$1.38 |
Every $1 Committed to Incentives Generates am Economic Impact of: |
$137.35 |
- |
$109.88 |
Tax Relief Per Household in Lubbock Due toTravel-related Taxes Collected from Visitors to Lubbock |
$663.74 |
- |
$548.59 |
Source: 2020-2021 Bonus Addup Sheet LEDA
2020/21 LEDA Prospects by NAICS Code |
TOTAL |
PERCENT |
237 Heavy and Civil Engineering Construction |
1 |
1.2% |
311 Food Manufacturing |
15 |
17.4% |
315 Apparel Manufacturing |
1 |
1.2% |
323 Printing and Related |
1 |
1.2% |
325 Chemical Manufacturing |
6 |
7.0% |
326 Plastics and Rubber Products Manufacturing |
7 |
8.1% |
331 Primary Metal Manufacturing |
3 |
3.5% |
332 Fabricated Metal Product Manufacturing |
5 |
5.8% |
333 Machinery Manufacturing |
7 |
8.1% |
334 Computer and Electronic Product Manufacturing |
3 |
3.5% |
336 Transportation Equipment Manufacturing |
4 |
4.7% |
339 Miscellaneous Manufacturing |
1 |
5.8% |
423 Merchant Wholesalers, Durable Goods |
5 |
1.2% |
424 Merchant Wholesalers |
1 |
2.3% |
441 Motor Vehicle and Parts Dealers |
1 |
1.3% |
484 Truck Transportation |
2 |
2.3% |
488 Support Activities for Transportation |
1 |
1.2% |
492 Couriers and Messengers |
1 |
1.2% |
493 Warehousing and Storage |
3 |
3.5% |
518 Data Processing |
2 |
2.3% |
519 Other Info Services |
1 |
1.2% |
525 Funds, Trusts and Other Financial Vehicles |
1 |
1.2% |
541 Professional, Scientific and Technical Services |
10 |
11.6% |
551 Management of Companies and Enterprises |
1 |
1.2% |
561 Administrative and Support Services |
2 |
2.3% |
GRAND TOTAL |
86 |
100.0% |
Source: 2020-2021 Bonus Addup Sheet LEDA
Prospects by Market |
total |
percent |
Association |
27 |
26.21% |
Association Government |
5 |
4.85% |
Class Reunion |
2 |
1.94% |
Corporate |
2 |
1.94% |
Education |
27 |
26.21% |
Family Reunion |
1 |
0.97% |
Festivals/Events |
4 |
3.88% |
Government |
2 |
1.94% |
Group Tour |
2 |
1.94% |
Military Reunion |
3 |
2.91% |
Religious |
9 |
8.74% |
Social/Fraternal |
10 |
9.71% |
Trade Show |
4 | 3.88% |
Weddings |
7 | 6.8% |
Total |
105 |
100% |
Prospects by Sport |
Total |
Percent |
Baseball | 1 | 1.37% |
Basketball |
4 |
5.48% |
Bowling |
4 |
5.48% |
Cheer/Tumbling |
1 |
1.37% |
Combat |
7 |
9.59% |
Football |
2 |
2.74% |
Golf |
6 |
8.22% |
Gymnastics |
2 |
2.74% |
Multisport |
13 |
17.81% |
Other |
10 |
13.70% |
Running |
12 |
16.44% |
Soccer |
2 |
2.74% |
Softball |
2 |
2.74% |
Swim/Dive |
2 |
2.74% |
Tennis |
1 |
1.37% |
Track & Field |
3 |
4.11% |
Volleyball |
1 |
1.37% |
Total |
73 |
100% |
In line with its strategic plan, LEDA actively seeks businesses that will diversify and complement Lubbock’s industry composition, have a positive impact on the community, and employ residents and graduates while strengthening Lubbock’s growing, highly-skilled workforce.
Company |
Total Jobs |
Capital Investment |
Annual Value Added Impact |
VXI Global Solutions |
350 |
$1,175,000 |
$31,483,829 |
Starnik |
75 |
$5,000,000 |
$9,828,868 |
Sherwood Design & Construction |
0 |
$125,550 |
- |
Mackenzie Village Shopping Center |
0 |
$217,919 |
- |
SIMFLO Pumps |
12 |
$5,000,000 |
$2,480,154 |
CEV Multimedia, Ltd. |
89 |
$229,555 |
$7,258,637 |
12K Properties |
0 |
$193,679 |
- |
N2 Electrical Contractors, LLC |
0 |
$1,227.321 |
- |
Good Line Beer |
5 |
$1,100,000 |
$341,265 |
BH Devco |
200 |
$90,000,000 |
$19,263,225 |
Bandera Ventures |
0 |
$13,879,845 |
- |
Amazon |
70 |
$100,000 |
$6,742,129 |
Severn Peanut Company (Hampton Farms) |
0 |
$15,000,000 |
- |
2020/21 |
801 |
$133,248,869 |
$85,215,633 |
Source: 2020-2021 Bonus Addup Sheet LEDA
Amazon opened a new sort center and delivery station in Lubbock, TX. When fully operational, the new facilities are expected to create hundreds of new full- and part-time jobs with industry leading pay and benefits starting on day one.The sort center will employ hundreds of associates who will sort packages before being transferred to a delivery station or last-mile delivery partner for final delivery for customers. It’s the company’s first sort center in Lubbock. The delivery station will create more than 100 new full- and part-time jobs and will continue to power Amazon’s last-mile delivery capabilities to speed up deliveries for customers in Lubbock.
SIMFLO, a leader in the vertical and submersible turbine markets, expanded its facility, adding 35,000 square feet of production, storage, office and training space, along with an additional 12 full-time positions. The company began construction of a new, enclosed testing facility, which will be one of the largest test pits in North America. In total the company invested $5 million into operations and research.
​​Good Line Beer Company is a startup venture connected with TTU’s Innovation Hub’s Accelerator Program and the Lubbock Angel Network. TTU Innovation Hub’s Accelerator Program provided Good Line Beer Company with mentorship support and a seed grant of $25,000 to launch their company. The company also worked closely with the Lubbock Angel Network to secure the additional funding to buy a building to house their taproom and brewing operations. LEDA supports both the Innovation Hub’s programming and the Lubbock Angel Network through annual grants that assist entrepreneurs and foster innovation in our area.
Construction is ongoing in the former City Hall to remodel the building to meet the needs of South Plains College’s Academic Center in downtown Lubbock. Once operational, the academic center will bring over 2,500 students to the area daily. The new building will host students of all majors and will encompass 50 new classrooms in the 78,000 square feet facility that will include student study areas equipped with amenities such as a coffee bar and state-of-the-art technology in the learning spaces.
Bandera Ventures broke ground on the second Lubbock Logistics Center Building, a hi-tech distribution and service center with 201,913 square feet of space in the Lubbock Business Park. The second Lubbock Logistics Center is a premier manufacturing business facility and serves as a pioneer for the industrial real estate market in the “Hub City”. As a central location in the U.S. and the four state regional hub for retail, Lubbock is the ideal location for the rising needs in manufacturing and distribution. The building boasts 56 dock doors with a clearing height of 36’ and cross-dock capabilities. Other features include 50’ by 50’ column spacing, 130’ truck court depth and 100 trailer parking positions within two miles of the Lubbock Preston Smith International Airport.
Over the course of this past year, our team invested in infrastructure within the Lubbock Business Park to both provide necessary updates to current pathways as well as prepare for future development. A few of the enhancements made to the Park include: utilities provided along Hunter Street, the completion of Nutmeg Avenue, and the extension of Ivory Avenue.
In 2020-2021, LEDA partnered with Workforce Solutions South Plains, the Texas Workforce Commission and the Plainivew, Levelland, Brownfield and Idalou Economic Development Corporations to award a High Demand Job Training Grant to 16 South Plains area school districts. This $350,000 grant served 1,057 students who were able to train in such programs as Welding Technology, Health Sciences, Electrical and Computer Maintenance.
Since 2015, these partners have collaborated to provide area school districts with Career and Technical Education equipment for training in targeted in-demand jobs. This initiative has leveraged over $1.1M in state funds, granted over $2M for 53 area school districts and served 7,708 students with training using state-of-the-art equipment in workforce programs.
LEDA is proud to partner with Texas Tech University to provide assistance for 10 programs to further innovation and entrepreneurship. The projects conducted at the Hub are crucial to ensuring a progressive and diverse business climate in Lubbock. From acceleration to ideation, entrepreneurs and researchers are provided the education, mentorship and resources needed to foster an environment of success.
"Sherwood Construction believes in the importance of a beautiful downtown Lubbock for our citizens and guests. We are grateful to be a small part of the revitalization of this historic part of our city.”
- Casey Sherwood owner of Sherwood Construction
Company Name |
Capital Investment |
Address |
Lubbock Pico Properties |
$6,972 |
1822 Buddy Holly 79401 |
N2 Electrical Contractors |
$1,227,321 |
701 Broadway 79401 |
Bowers Law Firm |
$5,587 |
1401 Texas 79401 |
Sherwood Design |
$125,550 |
1611 Ave L 79401 |
Torres Misc. |
$24,230 |
1630 13th St. 79401 |
Sally Blair, LLC |
$40,500 |
1320 19th St. 79401 |
Plains Realty Investments |
$60,803 |
513 Broadway 79401 |
LHUCA |
$20,715 |
511 Ave K 79401 |
Triple J Chophouse |
$53,100 |
1807 Buddy Holly Ave 79401 |
12K Properties |
$193,679 |
1212 Ave K 79401 |
Flips 806 |
$56,495 |
1406 Ave Q 79401 |
Henthorn, Horton, Kirkland |
$96,580 |
2107 Ave J 79401 |
Plains Properties, LLC |
$56,574 |
51005 15th St. 79401 |
J&W Plumbing |
$27,949 |
1012 17th St. 79401 |
Joe Fly |
$52,853 |
2228 Buddy Holly Ave 79401 |
Family Promise of Lubbock |
$7,172 |
1511 Ave M 79401 |
Miller Pro Audio |
$66,494 |
1616 Ave F 79401 |
total |
$2,122,574 |
|
RATIO OF $5.12 IN DOWNTOWN PRIVATE INVESTMENTS FOR EVERY $1.00 OF
PUBLIC INVESTMENT
Company Name |
Capital Investment |
address |
Mackenzie Village Shopping Center |
$217,919 |
1708 Parkway Dr. |
Sidney Roberts |
$64,537 |
1617 Ave. B |
Total |
$496,498 |
|
RATIO OF $4.41 IN EAST SIDE PRIVATE INVESTMENT FOR EVERY $1.00 OF PUBLIC INVESTMENT
Staring into the wide, empty spaces between ranches and restaurants, groceries and schoolyards—this makes sense to me. My mind is uncrowded. Its stranglehold on my self-confidence releases, and the lid on my imagination lifts. There is breath here, I think. In the stillness of the West Texas Plains, I am free to try and free to fail.
– Amanda Cargill, Roadtrippers Magazine
12 |
|
107M |
Journalists Hosted |
|
Reached |
The New Mexico Agricultural Aviation Association met for a weekend in January of 2021 at Lubbock’s Cotton Court Hotel. This event brought in 126 attendees filling up 108 room nights at the Cotton Court. Through the weekend the conference held training and educational discussions for the attendees. This conference tracked an economic impact of $39,404.80.
The Spring Judicial Education Session was hosted by The Texas Judicial Academy on March 24 - 26, 2021 at the Overton Hotel & Conference Center. The Texas Judicial Academy is a partnership between the Texas Association of Counties and the Texas Tech University School of Law. This session brought in 115 attendees to The Overton with a total of 366 room nights with an economic impact of $145,881.60.
The Texas Police Chief Leadership Series was held in Lubbock at the Overton Hotel & Conference Center on September 21 - 25, 2020, bringing in 90 attendees. During the conference, the attendees covered various law enforcement topics and discussions. This event picked up 258 room nights and had an economic impact of $104,800.
In June 2022, Lubbock will host the 93rd Texas State Convention for The Delta Kappa Gamma International Society for Key Women Educators. This event is expected to welcome 900 attendees from all across the country and bring in 1,001 room nights with an expected economic impact of $387,340.
In April 2023, the Lubbock Memorial Civic Center will host the 94th Annual West Texas County Judges and Commissioners Association Conference. This event is expected to have 500 attendees who will account for an estimated 810 room nights. The economic impact is estimated to be $339,552.
Held in the first part of August every year, Lubbock will be hosting the Texas Extension Education Association State Conference in 2022. The mission of the association is to strengthen and enrich families through educational programs, leadership, and community service. This event is expected to bring in a total of 500 attendees with an estimated 400 room nights and an economic impact of $167,680.
In May 2022, Texas Tech University’s National Wind Institute will host the 14th Annual American Conference for Wind Engineering. This event expects to bring in 250 attendees, an estimated 344 room nights and an economic impact of $144,204.
Lubbock hosted the 2021 USA Diving Region 11 Championship on April 30 through May 2. The event brought in a total of 795 attendees that were able to compete at the Pete Ragus Aquatic Center. The total room nights pick up was 960 and the economic impact was $503,040.
The USSSA Goliath Softball tournament was in Lubbock 2021 for 8GG, 14U, 16U & 18U. The total room nights picked up was 2,302 with a total of 3,465 attendees. The economic impact of the tournament in town was $1,257,600.
PBA Lubbock Sports Bowling Open was presented by Storm and South Plains Lanes in July 2021. It brought in a total of 2,380 attendees to Lubbock for the tournament. The total room nights picked up was 2,850 and the economic impact was $691,680.
Lubbock will host the 2023 USA Judo Youth Nationals in March of 2023. This event is expected to bring in a total of 3,000 attendees and will bring in an estimated 1,750 room nights. The economic impact with this event is estimated to be $733,600.
In 2023, the Junior Olympic, Youth Open, & Prep National Boxing Championship will be in Lubbock, after serving as host of the 2021 Boxing Junior Olympics. The 2023 event is estimated to bring in 15,700 attendees, 7,260 room nights, and an estimated economic impact of $3,043,392.
Lubbock Christian University and Texas Tech University will host the CABA 16U Baseball World Series in 2022. This tournament will bring in an estimated 1,500 attendees, 1,200 room nights, and an estimated economic impact of $535,737.
For a complete list of our most recent accolades, click here
LEDA received the Excellence in Economic Development Award from the International Economic Development Council (IEDC) at the 2021 IEDC Annual Conference in Nashville, Tennessee. This award recognizes LEDA’s marketing efforts in the Paid Advertising Campaign category for LEDA 2021 Marketing Recruitment Campaign.
In October 2021, Visit Lubbock received ConventionSouth Magazine’s coveted Readers’ Choice Award. The magazine is the national multimedia resource for planning events in the South and is circulated to more than 18,000 meeting professionals located across the country. This is the third time that Visit Lubbock has received this award.
The Texas Travel Alliance awarded Visit Lubbock President and CEO John Osborne the 2021 Tall in Texas Award during the 2021 Texas Travel Summit. This award recognizes the contributions of an individual to the Texas Travel Alliance and the travel and tourism industry.
Carolyn Rowley serves as Chairman for the Advisory Council, 2022, for Team Texas, a member-based state marketing program through TEDC. Their mission is to create opportunities for job creation, increased investment and economic diversification as a team of future-focused and collaborative Texas community partners.
This year, Amy Zientek served as the immediate past-chairman for TACVB’s Board of Directors. TACVB is a statewide organization that provides cooperative action to enhance and encourage the growth of the convention and visitor industry in Texas.
Christine Allen serves as the secretary for the West Texas District Export Council. This organization is a diverse group of volunteer international trade professionals who represent regions throughout West Texas.
Amy Zientek, director of sales for Visit Lubbock, serves on the Sales & Marketing Committee for DI. This committee promotes the use of destination marketing organizations among meeting planners.
John Osborne, president and CEO of LEDA & Market Lubbock, Inc. serves as chairman for the Ports-to-Plains Alliance. Based in Lubbock, Ports-to-Plains is a grassroots alliance of communities and businesses whose mission is to advocate for a robust international transportation infrastructure to promote economic security and prosperity throughout North America’s energy and agricultural heartland including Mexico and Canada.
Christine Allen, director of workforce development and Foreign-Trade Zone 260 for LEDA, serves as a member of the National Association of Foreign-Trade Zones (NAFTZ). NAFTZ connects global business with local communities through the U.S. Foreign-Trade Zone Program and works with its membership to foster business growth, economic development and U.S. employment.
Jorge Quirino, director of downtown and special projects, serves as treasurer for the Texas Downtown Association (TDA). With more than 300 Texas cities, towns, economic development corporations, nonprofits, small businesses and individuals, the TDA pursues the success of downtown development and revitalization.
Carolyn Rowley, director of business recruitment and innovation for LEDA, was appointed to serve on the Texas Economic Development Council (TEDC) Board of Directors. TEDC is the premier statewide, nonprofit professional association dedicated to the development of economic and employment opportunities in Texas.
John Osborne served as the past chairman for the Texas Travel Alliance Executive Committee and Board of Directors. This is a statewide organization made up of businesses, organizations, associations and individuals with an interest in developing tourism in Texas.
John Osborne served on the High Ground of Texas Board of Directors, an organization that markets West Texas and strives to create jobs and increase the tax base of the region.
Carolyn Rowley serves on the High Ground of Texas Board of Directors, an organization that markets West Texas and strives to create jobs and increase the tax base of the region.
t Texas.
Katherine White, director of marketing and communications, was selected to participate in the 2021 Leadership Lubbock class. This class connects people across industries in Lubbock, providing them the opportunity to learn more about Lubbock.
John Osborne serves on the South Plains Workforce Development Board of Directors. This board is charged with overseeing and providing workforce development services to employers and job seekers in a 15-county area of the South Plains.
Christine Allen is a current member of the Lubbock, Frenship and Lubbock-Cooper ISDs’ CTE District-Wide Advisory Committees. Through CTE, there are a multitude of classes that provide hands-on opportunities for South Plains students to engage in learning. These committees offer input for career and technical education curriculum in manufacturing, information technology, floral design, culinary and more.
Tory Mitchell, sales manager for Visit Lubbock, received her Destination Marketer Certificate from TACVB. The purpose of the TDM program is to provide employees of convention and visitors bureaus and destination marketing organizations an educational framework for marketing Texas as a tourism and group business destination.
Eric Launer was awarded the Meeting Sales Certified Mentor by Simpleview which trains individuals in tracking potential clients, identifying future events, completing a sales lead, and reviewing data from the meeting sales process.
Tory Mitchell was awarded the Meeting Sales Certified Mentor by Simpleview which trains individuals in tracking potential clients, identifying future events, completing a sales lead, and reviewing data from the meeting sales process.
Amy Zientek was awarded the Member/Partner Certified Mentor by Simpleview. This certification trains an individual with the best practices for handling local member or partner data, as well as emphasizes management of local listings and amenities, use of extranet and perform admin features within the Simpleview program.
Tiffany Kennedy was awarded the Member/Partner Certified Mentor by Simpleview. This certification trains an individual with the best practices for handling local member or partner data, as well as emphasizes management of local listings and amenities, use of extranet and perform admin features within the Simpleview program.
Attitude is Everything |
A positive attitude projects internally and externally. A positive attitude is the key for encouraging, acknowledging and appreciating the work of others. |
Be Trustworthy |
Always do the right thing, even when no one is looking. Always respect each other, our community and our clients; remembering our word is our bond. |
Communicate |
Take a proactive approach to ensure that all levels of the team are informed in a professional and respectful manner. Express your ideas clearly when speaking and actively listen. |
Family First |
We expect you to perform at the same levels at home as you do at work. Excellence at home equals excellence at work. |
Foster Success |
Cultivate and encourage a forward- thinking environment that embraces creativity and diversity, providing support and resources that nurture each individual’s unique skills. Empower and trust in others and strive for excellence. Be good stewards with our resources. All achievements big or small will be recognized. |
Serve Others |
Uncompromising commitment to our clients, our community and to each other. |
Work in Wisdom |
Work hard, work smart, produce while striving to achieve goals, and make good things happen. Be open and receptive to new ideas and guidance in your dealings with clients as well as fellow workers and be willing to share your experience and knowledge to produce and reach a successful result. Be a humble teacher; be a willing learner. |